Décathlon is introducing a range of products called Y Golf, consisting of a cheap set of two clubs, soft balls and a target to play golf anywhere and at any time. The set retails for about €35 and was launched in stores across continental Europe. The target is round and flat, intended to be thrown at a small distance like a Frisbee. Décathlon estimates that, after a few years, the Y Golf range could generate up to 12 percent of its golf sales in smaller stores, and around 6 percent in larger stores. The launch fits in with Décathlon’s strategy of coming up with products that make sports more accessible, in terms of price, time and space. Its mainstream range of golf products is sold under the Inesis brand, which has almost tripled its sales in the last three years. Later this year Inesis will move to its own office with a dedicated store, an indoor practice and a small golf course in Marcq en Baroeul, in the north of France near the head office of Oxylane, the holding company above Décathlon (many more details and figures will be published in our forthcoming market research report on the golf apparel and footwear market in Central Europe).