Decathlon will open its first pop-up store for second-hand products in Germany in June, covering 200 square meters next to its existing store in Magdeburg. The store will be tested in a pilot phase for three months to see whether customers accept the new store concept. The second-hand products that will be on sale in the new pop-up store will be previously checked and repaired, if necessary, by Decathlon's staff. The concept of re-selling second-hand Decathlon products is already incorporated in some of the sports retailer's stores in Germany, such as in Herne and Cologne. The new pop-up store will allow Decathlon to expand its offer of second-hand items, which is already available in France. In Germany, the company already has 20 regional service points where customers can get the products that they bought from Decathlon checked and repaired. As in France, the retailer also recently launched a special event, called Trocathlon, where customers are able to sell and purchase second-hand sports items inside a Decathlon store at specific dates.

Topics