Ahnu, a brand new division of Deckers Brands, entered the market with the launch of its debut capsule, featuring the Sequence 1 sneaker. Ahnu’s goal is to create timeless designs for all-day wear, and it wants to appeal to individuals who embrace an active lifestyle.
Dave Powers, President and CEO of Deckers Brands, explained: “Ahnu was born out of a vision to redefine footwear, creating a super sneaker brand that seamlessly blends style and innovation.” Ahnu takes a consumer-centric approach to design, aiming for versatility and performance.
Crafted by a team of seasoned shoe designers from brands like Ugg and Hoka, Ahnu benefits from Deckers’ expertise in engineering performance and style footwear. According to Deckers, the brand is set to be a leader in design, development, and production.
The Sequence 1 sneaker combines vintage silhouettes with modern performance materials. It is crafted with Peba foam and a carbon-fiber plate to ensure stability and comfort throughout the day. Available in low, mid and high variations and priced at $225, $240 and $255, respectively, the Sequence 1 is currently offered at selected retailers in New York and will be available online from March 14.
