German shoe retailer Deichmann is releasing a podcast following the journey of the shoe, from idea to sale. The podcast title “From Head to Shoe” was chosen by Deichmann employees.
In a German-language interview format, host Donya Farahani will take listeners chronologically through the individual areas of the family business, from purchasing and logistics to e-commerce, sales and marketing.
Company managers Heinrich and Samuel Deichmann feature in the first episode, in a series that aims to provide insights for potential employees and present Deichmann as an attractive employer and innovative company across all divisions.
The series was produced by Podstars of OMR, with an episode released every fortnight until mid-January 2024 on the usual podcast platforms.
