Dennis Wilson, the founder of Lululemon Athletics, is attempting to regain control of the company, according to American press reports. The Wall Street Journal reported that Wilson was studying various options, together with Goldman Sachs. These include a buyout of the company but also a sale of Wilson's shareholding, placed at 27 percent of Lululemon's capital. Wilson was chief executive of Lululemon until 2005 and last December he relinquished his job as board chairman. He protested two months ago that the board was taking short-term strategic decisions, at the expense of the brand and its long-term targets.