While extending its contract with the German Football League (DSL) to provide the official matchball for the first and second Bundesliga as well as at the Supercup, Derbystar has created new functions to better meet customer needs. It has set up a new e-commerce department headed by Fabian Wenten, in charge of the company’s own B2B and B2C online stores as well as third-party online retailers and other digital sales channels. Oliver Neumann has been placed in charge of direct contacts between the German sports ball specialist and the sports clubs. The company has also set up an inside sales team, headed by Bianca Swemers, to supplement the field sales team run by two long-standing employees, Carsten Berg and Joaquim da Silva. In addition, the function of a cross-departmental project manager has been created, with Andreas Wanders charged of implementing the new processes and optimizing existing structures and procedures.

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