Descente's net income declined by 8.9 percent to 2,440 million yen (€18.5m-$21.5m) in the second quarter ended Sept. 30, while its total sales went up by 5.4 percent to ¥65.9 billion (€499.0m-$581.6m), with increases of 7 percent in the athletic category and 4 percent in golf, partly offset by a drop of 8 percent in outdoor. Sales grew by 3 percent in Japan, by 6 percent in Korea and by 2 percent in China. At ¥1.8 billion (€13.6m-$15.9m), sales in Europe and the Americas were off by 5.5 percent from the year-ago period. Descente is introducing a new branding campaign under the tag “Design that Moves.” The company is further developing its network of single-brand stores and shop-in-shops in China and Japan. They are now a total of 636, up from 581 a year ago. They include 19 Descente athletic stores, 349 Le Coq Sportif athletic shops, 36 Le Coq golf shops, 184 Arena stores and 48 Munsingwear shops.

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