Desigual, the trendy Spanish brand of sportswear known for its original graphics, has decided to come out with its own activewear line, called Desigual Sport. It will use technical materials and it will address sports fashion retailers. At least initially, it will not be sold in Desigual's single-brand stores. The project will start with a women's line and is meant to continue for a long time. The timing of the launch and other aspects of the new project are due to be revealed in September. The new project is led for the time being by Manel Jadraque, director general of the Spanish company since July 2012.