Hans-Hermann Deters, the former German journalist and a long-time Reebok veteran, has been appointed as general manager of Kettler, in charge of sales and marketing for all its business units, including sports, bicycles, garden and kids & play. He will be responsible for both the domestic and international business. He reports to Karin Kettler, who has been running the German company since the death of her father Heinz two years ago.
Deters’ position was held for many years by Matthias Sobania, who has left the company. Another top executive, Frank Koch, who was in charge of sales and marketing specifically for Kettler’s big fitness division, left early last year. He has not yet been replaced.
Deters, who is now 47 years old, joined Reebok in 1993 where he filled several positions. At the end, he served as general manager for Reebok in Central Europe, responsible also for the distribution in Eastern Europe, Africa and Middle East. Deters left Reebok last year in the course of its integration with its new parent company, Adidas.
