Diadora has sealed a distribution agreement with Dunlop Slazenger Benelux (DSB) to sell its footwear in the Netherlands, taking effect right away. The Italian brand was previously distributed in the Netherlands by the Unlimited Sports Group (USG), which is the country's largest sports retail and wholesale company. The focus will be on tennis, football and lifestyle footwear, but the Dutch company could sell Diadora team sports apparel at a later stage. Based in Eindhoven, DSB sells the Dunlop Slazenger group's tennis, squash and badminton products in the Netherlands and Belgium. The deal with Diadora will neatly complement its offering in the Dutch racquet-sports market. Sales of Diadora will be supervised by Johan-Frank Geuze, with marketing support from Elmar Gerth. As previously reported, Dunlop agreed earlier this year to take over the distribution of Diadora's footwear in Germany.

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