Diadora still has not announced a date for the release of its business plan, but its chief executive, Maurizio D’Angelo, emphasizes that the company is no longer losing money. The company is expected to release its first set of results in about a month. Diadora’s chairman, Enrico Moretti Polegato, reiterated that the company will remain separate from Geox. Both companies are owned by the Moretti Polegato family. In the meantime, Diadora signed a three-year endorsement deal with the Italian football player Antonio Cassano. The presentation of the deal was carried out at Diadora’s first mono-brand store in Via Orefici, downtown Milan. The store has 300 square meters of selling space and was previously a Geox shop, closed down after the shoe company opened a 1,000-square-meter flagship store in nearby Via Torino. Diadora did not release any details about further store openings.