Diadora will sponsor the Norwegian women's national cycling team under an agreement signed in February with the Norwegian Cycling Federation (NCF). The initial contract is for three years and can be extended for another two. Diadora will now supply all the clothing for the female riders as well as the Norwegian officials. Gloves, shoe covers, bags, and other accessories are also included in the agreement. The sponsorship comes in view of the UCI Road World Championships to be held in Bergen, Norway in 2017.

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