Diadora's parent company, LIR, has reportedly bought back the rights to the brand for China, Hong Kong and Macau for €9.2 million from Win Hanverky, a big Chinese apparel manufacturer that has also been a licensee of Umbro for many years. Without quoting the price of the transaction, a statement issued on July 10 by the Chinese company confirms the change of ownership but indicates that one of its partly-owned subsidiaries, Winor Group, will continue to use the trademarks in the territory “for certain purposes.” In 2008, Diadora had made an extraordinary gain of €13 million from the sale of its brand rights for the region to a joint venture formed with Win Hanverky, where the Italian brand retained a 40 percent stake, but those shares have now been transferred to Windia, a wholly-owned subsidiary of Win Hanverky. In 2009, Diadora was taken over by LIR, the investment company of Mario Moretti Polegato, controlling shareholder of Geox, and his son Enrico. The latter acts as chairman of Diadora.

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