Didi Serena, the Swiss sporting goods industry veteran who controls...

2008-11-26T00:00:00

Didi Serena, the Swiss sporting goods industry veteran who controls the fast-growing Lasse Kjus brand of sports apparel, has decided to give new responsibilities to his 29-year-old son, Nico, after hiring two other top-notch executives. Nico Serena, who has been in charge of LK International’s sales lately, will now take ...

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