Didriksons has opened its own sales office for the German and Austrian markets in Euromoda, the permanent showroom center in Neuss, taking over from a distributor, Katimpex, which is now representing Tenson. The operation is led by Jan Henning, who worked for New Balance and New Era before. Herkules IV, a Norwegian fund that already owns Odlo, acquired a majority stake in the Swedish functional sportswear company at the beginning of 2014. Didriksons has reported relatively good results from its recent takeover of the distribution of its products in Finland and the U.K.

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