Allbirds has struck deals with three new distributors, raising its worldwide total to 16.
Beosport (Belgrade) will be handling the Balkans as of January 2026, 911 Fashion (Tel Aviv) will be handling Israel as of October 2025, and Tradist Distribution (Istanbul) will be handling Turkey and Central Asia as of July 2025.
The company found distributors for Central and South America and Southern Europe in May 2025, for Europe and Latin America in November 2024, for Asia in August 2024, and for Benelux and Scandinavia in June 2024.
According to CEO Annie Mitchell, Allbirds’ decision to “transition to a distributor model” for operations abroad has over the past year and a half been proving “highly successful” and yielded a “profitable operating model.”
As we have reported, Allbirds recently secured asset-based revolving credit facility worth $75 million.
