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Retail
Distribution
From licensing deals to wholesale consolidation — the agreements and models that determine market access.
Latest headlines
FanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
Protest Sportswear names new Italy agency partner
The action sports brand shifts from distribution to an agency model to tighten control of Italian sales.
Authentic switches Reebok distributors in and around China
ABG names a newly incorporated Shanghai firm as Reebok’s new China distributor, replacing Tristate after two years of falling revenues.
Sweden’s leading sports retailer Stadium automates logistics
Swedish sports retailer breaks ground on a 40,800 sqm purpose-built distribution centre – with SEK 300m in robotics at its core.
Italian sports eyewear brand goes direct in the US
Rudy Project, an Italian helmet and eyewear specialist, ends 25 years of independent US distribution to compete directly in North America.
Nike entrusts its Indian e-commerce to Nykaa
The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.
Xtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Hainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
Shein opens European hub in Poland
Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.
Asian Footwears launches AI platform for demand forecasting
Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.
Argan and Decathlon cut emissions with heat pumps
Four logistics sites now use heat pumps instead of gas boilers, cutting annual CO₂ emissions by 700 tons.
New machines speed up SportsShoes.com’s warehouse
SportsShoes.com, the online retailer of running shoes, running apparel and outdoor gear, has invested £1.5 million (€1.7m) to semi-automate its warehouse.
Umbro names new North American apparel, footwear licensees
Iconix International’s Umbro brand is preparing a major North American relaunch in 2026, securing Isaac Morris Ltd. for apparel and BBC International for footwear.
Puma revamps US licensing model
Puma is shifting its US sock and underwear business to a new licensing model with United Legwear & Apparel Co. (ULAC), aligning operations under one global partner.
Footasylum taps Mad Agency for Germany and Austria expansion
Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.
Fanatics partners with Football Australia
Fanatics and Football Australia have signed a distribution partnership to give fans access to CommBank Matildas and Socceroos merchandise worldwide.
Puma opens logistics hub near Strasbourg
Puma has opened a 41,000-square-meter logistics hub in Vendenheim, near Strasbourg, operated by ID Logistics and designed to boost sustainable distribution.
WeSports Group to distribute Nike Strength exclusively in the Nordics
WeSports Group is expanding its fitness and training portfolio with Nike’s premium range of equipment and apparel.
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SGI Analysis: The 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
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