From licensing deals to wholesale consolidation — the agreements and models that determine market access.
The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.
Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.
Four logistics sites now use heat pumps instead of gas boilers, cutting annual CO₂ emissions by 700 tons.
SportsShoes.com, the online retailer of running shoes, running apparel and outdoor gear, has invested £1.5 million (€1.7m) to semi-automate its warehouse.
Iconix International’s Umbro brand is preparing a major North American relaunch in 2026, securing Isaac Morris Ltd. for apparel and BBC International for footwear.
Puma is shifting its US sock and underwear business to a new licensing model with United Legwear & Apparel Co. (ULAC), aligning operations under one global partner.
Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.
Fanatics and Football Australia have signed a distribution partnership to give fans access to CommBank Matildas and Socceroos merchandise worldwide.
Puma has opened a 41,000-square-meter logistics hub in Vendenheim, near Strasbourg, operated by ID Logistics and designed to boost sustainable distribution.
WeSports Group is expanding its fitness and training portfolio with Nike’s premium range of equipment and apparel.
Revolution Sport, the new entity that has saved the Luanvi brand, turns out to be an entrepreneurial branching out on the part of Víctor Huerta, according to Expansión and others. Huerta is the owner of a family-run coffee company in Spain, Cafés Durbán.
Luanvi entered into voluntary bankruptcy in July, with a debt of about €10 million.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeEurope’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.