Wholesale & Distribution

Latest headlines

Fanatics and The FA sign exclusive Topps card deal

2026-05-26T19:34:00+01:00By SGI Europe Editorial Team

The agreement covers trading cards, stickers, and trading card games for both England national teams, beginning in 2031.

Skechers picks Mainhausen for German HQ

2026-05-19T10:19:00+01:00By SGI Europe Editorial Team

The move consolidates showroom and HQ into one facility at Europe’s largest footwear ordering campus.

Montirex takes on Europe via JD Sports

2026-05-15T11:31:00+01:00By Valentina Giannella

The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.

Fanatics wins exclusive FIFA collectibles license

2026-05-14T08:23:00+01:00By SGI Europe Editorial Team

Fanatics takes exclusive FIFA collectibles rights — ending Panini’s World Cup sticker run that began in 1970.

How ICIW is building Europe one gym deal at a time

2026-05-11T11:47:00+01:00By Valentina Giannella

A Belgium studio deal in March, a 50-location Dutch exclusivity now: ICIW’s market entry model is becoming legible.

Geopolitics opens India’s door to Anta

2026-04-28T11:11:00+01:00By SGI Europe Editorial Team

The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.

Myprotein activewear enters Footasylum stores in the UK

2026-04-27T09:56:00+01:00By SGI Europe Editorial Team

Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.

SportsShoes.com enters nutrition with Puresport

2026-04-15T14:10:00+01:00By SGI Europe Editorial Team

The UK online running retailer says it is the first in its category to partner with Puresport, adding electrolytes, gels and creatine.

FanDuel Sports Network to wind down

2026-04-14T15:22:00+01:00By Pedro Rodríguez

Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.

Protest Sportswear names new Italy agency partner

2026-03-25T14:16:00+00:00By SGI Europe Editorial Team

The action sports brand shifts from distribution to an agency model to tighten control of Italian sales.

Authentic switches Reebok distributors in and around China

2026-03-11T13:46:00+00:00By Pedro Rodríguez

ABG names a newly incorporated Shanghai firm as Reebok’s new China distributor, replacing Tristate after two years of falling revenues.

Sweden’s leading sports retailer Stadium automates logistics

2026-03-05T17:22:00+00:00By SGI Europe Editorial Team

Swedish sports retailer breaks ground on a 40,800 sqm purpose-built distribution centre – with SEK 300m in robotics at its core.

Italian sports eyewear brand goes direct in the US

2026-03-05T17:22:00+00:00By SGI Europe Editorial Team

Rudy Project, an Italian helmet and eyewear specialist, ends 25 years of independent US distribution to compete directly in North America.

Nike entrusts its Indian e-commerce to Nykaa

2026-02-14T20:11:00+00:00By Pedro Rodríguez

The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.

Xtep goes multi-channel in Malaysia

2026-01-19T18:34:00+00:00By SGI Europe Editorial Team

Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.

Hainan´s Sanya Mall celebrates fifth anniversary

2026-01-05T08:59:00+00:00By SGI Europe Editorial Team

Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.