Retail

Distribution

From licensing deals to wholesale consolidation — the agreements and models that determine market access.

Latest headlines

Nike

Nike entrusts its Indian e-commerce to Nykaa

2026-02-14T20:11:00+00:00By

The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.

Xtep_company_logo

Xtep goes multi-channel in Malaysia

2026-01-19T18:34:00+00:00By

Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.

Sanya Duty-Free Mall

Hainan´s Sanya Mall celebrates fifth anniversary

2026-01-05T08:59:00+00:00By

Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.

Shein in Wroclaw

Shein opens European hub in Poland

2025-12-28T17:35:00+00:00By

Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.

ASIAN Olivia-13 Women’s Running Shoes

Asian Footwears launches AI platform for demand forecasting

2025-12-27T15:11:00+00:00By

Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.

Heat Pumps

Argan and Decathlon cut emissions with heat pumps

2025-12-05T18:01:00+00:00By

Four logistics sites now use heat pumps instead of gas boilers, cutting annual CO₂ emissions by 700 tons.

sportsshoesdotcom

New machines speed up SportsShoes.com’s warehouse

2025-11-25T15:28:00+00:00

SportsShoes.com, the online retailer of running shoes, running apparel and outdoor gear, has invested £1.5 million (€1.7m) to semi-automate its warehouse.

Umbro Velocita Elixir

Umbro names new North American apparel, footwear licensees

2025-11-21T13:56:00+00:00By

Iconix International’s Umbro brand is preparing a major North American relaunch in 2026, securing Isaac Morris Ltd. for apparel and BBC International for footwear.

herzogenaurach Puma

Puma revamps US licensing model

2025-11-12T13:54:00+00:00By

Puma is shifting its US sock and underwear business to a new licensing model with United Legwear & Apparel Co. (ULAC), aligning operations under one global partner.

Footasylum London - Oxford Street

Footasylum taps Mad Agency for Germany and Austria expansion

2025-11-12T07:25:00+00:00By

Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.

Fanatics x Football Australia

Fanatics partners with Football Australia

2025-11-09T19:01:00+00:00By

Fanatics and Football Australia have signed a distribution partnership to give fans access to CommBank Matildas and Socceroos merchandise worldwide.

Puma France HQ

Puma opens logistics hub near Strasbourg

2025-11-05T11:11:00+00:00By

Puma has opened a 41,000-square-meter logistics hub in Vendenheim, near Strasbourg, operated by ID Logistics and designed to boost sustainable distribution.

banner-wesports-group-x-nike-strength

WeSports Group to distribute Nike Strength exclusively in the Nordics

2025-10-20T06:03:13.13+01:00By

WeSports Group is expanding its fitness and training portfolio with Nike’s premium range of equipment and apparel.

Luanvi

More on Luanvi’s savior, Revolution Sport

2025-09-15T10:18:00+01:00By

Revolution Sport, the new entity that has saved the Luanvi brand, turns out to be an entrepreneurial branching out on the part of Víctor Huerta, according to Expansión and others. Huerta is the owner of a family-run coffee company in Spain, Cafés Durbán.

Luanvi

Debt-burdened Luanvi strikes licensing and distribution deal

2025-09-11T06:01:00+01:00

Luanvi entered into voluntary bankruptcy in July, with a debt of about €10 million. 

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LATEST MARKET ANALYSIS

Sports retailers worldwide

The 20 biggest sports retailers in Europe

2025-10-30T10:35:00+00:00By

Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.