Wholesale & Distribution

Latest headlines

Fictional football club scores real Sports Direct deal

2026-08-18T09:36:00+01:00By SGI Europe Editorial Team

A satirical Sunday league team invented by a comedian is becoming Sports Direct’s newest exclusive kit partner.

SGIE talks to Fanatics on DP World Tour, Ryder Cup deal

2026-08-18T09:00:00+01:00By Valentina Giannella

Fanatics becomes exclusive retail partner of the DP World Tour and Ryder Cup Europe, with rights to make Team Europe kit replicas for the first time.

Inov8 ends four years of DTC in France

2026-08-11T17:46:00+01:00By Pedro Rodríguez

Inov8 has reversed its direct-to-consumer strategy in three of its six self-declared priority markets, reinstating distributors in France, Austria and Scandinavia just years after confidently bringing them under direct control.

Nike to rejigger online sales in China after all

2026-07-23T17:57:00+01:00By SGI Europe Editorial Team

Nike confirmed it will end online sales via partner stores in China from January 1, 2027, moving to its own digital channels.

Footasylum warehouse robots arrive with no capital cost

2026-07-08T12:08:00+01:00By SGI Europe Editorial Team

The retailer’s new automated warehouse runs on a pay-as-you-go model from AutoStore distributor THG Fulfil, live this September.

Fashion chain Castro brings Anta Sports to Israel

2026-07-06T16:36:00+01:00By SGI Europe Editorial Team

Anta runs 250 stores outside China against 10,000 at home — Israel just became one of them, via a fashion retailer.

Nike’s ‘reset’ of China policy leaves distributors guessing

2026-07-02T19:03:00+01:00By SGI Europe Editorial Team

Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.

Hummel partners with spized for custom teamwear

2026-06-19T10:00:00+01:00By SGI Europe Editorial Team

Hummel appoints spized as official custom kit partner. 12 products for football and handball via 3D configurator from June 2026.

India’s Reebok revival: 210 stores and counting

2026-06-15T16:19:00+01:00By SGI Europe Editorial Team

Reebok’s India sales have roughly doubled in three years, and the franchise model behind it is a template others are watching

SportsShoes.com signs YETI as UK retail partner

2026-06-03T12:44:00+01:00By SGI Europe Editorial Team

The Bradford-based retailer with £93.3m turnover adds YETI coolers, drinkware, and bags to its 150-brand running and outdoor roster

Asics and Montana Sport to end distribution agreement

2026-06-03T12:34:00+01:00By SGI Europe Editorial Team

The Swiss handover reflects Asics’s broader push toward a 40% direct-to-consumer ratio in Europe

Fanatics and The FA sign exclusive Topps card deal

2026-05-26T19:34:00+01:00By SGI Europe Editorial Team

The agreement covers trading cards, stickers, and trading card games for both England national teams, beginning in 2031.

Skechers picks Mainhausen for German HQ

2026-05-19T10:19:00+01:00By SGI Europe Editorial Team

The move consolidates showroom and HQ into one facility at Europe’s largest footwear ordering campus.

Montirex takes on Europe via JD Sports

2026-05-15T11:31:00+01:00By Valentina Giannella

The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.