Fanatics and Football Australia have agreed to a worldwide distribution partnership.
Under the agreement, Fanatics will operate Football Australia’s official online store both in Australia and internationally, providing fans of the CommBank Matildas and the CommBank Socceroos with a wide range of merchandise wherever they are. The partnership will be managed from Fanatics’ Melbourne headquarters.
“With a growing number of Socceroos and Matildas players based in overseas leagues, and with many Australian fans based internationally, it was important that we could extend our reach into international markets,” said Football Australia Interim Chief Executive Officer Heather Garriock.
Australian football is currently enjoying record highs in participation levels as the nation prepares for major international tournaments – specifically, the AFC Women’s Asian Cup 2026, FIFA World Cup 2026, AFC Asian Cup 2027 and FIFA Women’s World Cup Brazil 2027.
