Equip Outdoor Technologies wants to grow in North America and is reorganizing its US operations.
Equip Outdoor Technologies UK Ltd., the parent company of outdoor brands Rab and Lowe Alpine, has unveiled the next phase of its five-year growth strategy, emphasizing significant expansion in the North American market. This move aligns with Equip’s broader objective of strengthening global sales while sharpening operational efficiency.
Integral to this plan is the appointment of Jon Frederick, Equip’s Group Marketing Director, to operate from the Rab US office in Colorado. Having spent the last two years based in the UK, Frederick will now serve as a senior operational representative in Equip’s largest growth market.
Read the complete article at our sister publication Ouutdoor Industry Compass
