Dorel Sports has appointed Morgan Meredith as Cannondale's global mountain bike marketing manager. He will drive the global marketing and communication strategy for the Cannondale mountain bike segment and Cannondale suspension technology. Meredith joins Dorel Sports from Mission Workshop, where he was the marketing director. In addition, the company has promoted Jonathan Geran to global director of sports marketing, also for Cannondale. Geran has been with Dorel Sports since 2012 and has more than 15 years of experience in the bike industry working in sales and marketing for brands including Parlee Cycles and Reynolds Cycles. These staff changes are in addition to the recent hiring of James LaLonde as global marketing manager of Cannondale Road.
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