Double D, the global Adidas licensee for martial arts, has teamed up with Muhammad Ali Enterprises to launch a collection of technical apparel and boxing performance products that will be co-branded Muhammad Ali by Adidas. The multiple year partnership deal has been brokered and managed by IMG Licensing, a division of IMG Worldwide. The Muhammad Ali brand had previously collaborated with Adidas on a limited-edition fashion collection but this is the first time it is joining with Adidas on technical boxing products and sports apparel. The new line will be launched in January 2014 at the Ispo trade show in Munich, and will be made available to the public after the fair via boxing and sports specialty stores, Adidas single-brand stores and a dedicated e-commerce website.

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