DTC & E-Commerce

China dominates e-commerce

2020-11-02T18:17:00

Citing figures from Activate Consulting, Diffusion Sport reports that four Chinese e-tailers now account for 42 percent of the world’s e-commerce, more than tripling Amazon’s share. With its 13 percent share, Amazon is not, in fact, the top player in the sector. That distinction goes to Alibaba, with 15 percent. ...

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