According to reports by and other media, Decathlon is planning to test the possible launch of a marketplace in France by the end of this year. It would be part of a project that would also be implemented sooner or later in Germany, Spain, Italy, the Netherlands, the U.K. and Poland, offering for example football boots by Adidas, cycling gear by Santini, gloves by Reusch and many other branded products. The timing and the actual product ranges will vary from one market to the other, said a spokesman, referring to Decathlon’s “local for local” execution philosophy. The project, which is conducted in collaboration with Mirakl of France, would allow the brands to process the orders themselves or to let Decathlon handle the logistics. The company is already poised to launch a marketplace in Belgium by the end of this year, as already reported at the end of a recent study conducted by SGI Europe which shows the strong traffic that Decathlon enjoyed this past summer on its websites across Europe. The traffic was much lower for JD Sports and Sports Direct, which came next, the study revealed. As pointed out by, France is ahead of other countries in terms of the use of internet marketplaces by customers. Ten out of the 15 most visited e-commerce platforms are marketplaces. Amazon generated 52 percent of its sales in France through its own marketplace last year, according to Kantar.