Facebook monetizes Instagram with a new shopping function

2020-11-18T18:23:00+00:00

After Google’s reported tests to turn YouTube into a shopping platform, Facebook has announced a new functionality on Instagram that will allow customers to buy products through a new “Shop” tab on its home screen. Represented by a shopping bag, it will lead directly to the Instagram Shop, a commercial space launched in the summer that makes personalized suggestions in accordance with the user’s preferences. The new functionality will be rolled out in the coming weeks. The new interface will also include a “Reels” tab to present videos from artists, creators and influencers.

Topics

Instagram

Trending Categories

News briefs
Instagram has highest media impact value in the fashion, lifestyle and beauty industries

2023-10-24T08:47:00Z

Amidst a rapidly evolving social media landscape, Instagram reigns as the top platform for brand amplification in the fashion, lifestyle, and beauty industries, according to a new data report from Launchmetrics in collaboration with fashion shopping platform Lyst. Launchmetrics, born from the merger of Fashion GPS and Augure in January ...
News briefs
Volleyball emerges as the digital champion for 2022

2023-03-21T08:45:00Z

The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
News briefs
WFSGI announces a new webinar with IP specialists

2023-02-20T15:55:00Z

The WFSGI has announced a new webinar, “Protect your brand online.” The event is in partnership with online brand protection and IP infringement specialists, Corsearch. The “Protect your brand online: What’s new in 2023 and what is next?” webinar is in response to the rapid growth in e-commerce and digital ...