EDM Publications, publisher of SGI Europe, made a presentation during ISPO Munich Online on a report that shows the digital performance of 60 leading sports brands in Germany, ranking it on the basis of 100+ metrics. One of the conclusions of the study, which was carried out by EDM in collaboration with LINK, is that most brands have a professional website but have problems with its usability, said the author of the study, Stefan Reiser, mentioning several examples such as repetitive messages and an extremely high quantity of products on display. Some of the signals and messages given through the websites are unclear or misleading. As the feedback from the brands has been very good, EDM and LINK are considering doing similar research in other countries as well. The project, which was carried out between November and January, included a survey of 3,000 consumers in Germany. The study is sponsored by Occtoo, an experienced data platform that helps digital officers and marketers to create relevant customer experiences. The study is sponsored by Occtoo, an experienced data platform that helps digital officers and marketers to create relevant customer experiences. It can be ordered through the homepage of SGI Europe. Another report on a similar topic, also available from our website, shows how Nike became a digital-first brand.