DTC & E-Commerce

TikTok wants to expand e-commerce significantly

2023-06-11T07:35:00

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TikTok is looking to significantly expand its e-commerce platform. This year, the short video app’s business with advertising links for goods during live broadcasts is expected to quadruple to as much as $20 billion, Bloomberg reported, citing people familiar with the matter. The app, which is particularly popular with young ...

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