DTC & E-Commerce

Tour de France partners with TikTok to further expand its audience

2023-06-26T09:49:00

TikTok_logo.svgz

TikTok is joining the Tour de France (July 1-23,2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) as an official provider. From July 1, fans of the Tour will be able to experience these cycling races also with TikTok thanks to the platform’s creators and users. Every day, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.