DTC & E-Commerce

YouTube to launch its first live e-com shopping channel in South Korea

2023-06-21T13:07:00

YouTube

YouTube will launch its first official live commerce shopping channel in South Korea on June 30, Reuters reported. South Korea already has a booming live streaming commerce business led by tech giant Naver. This makes the country a prime test market for the Alphabet-owned company as it focuses on becoming ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.