Dunlop is the new distributor of Diadora footwear in Germany. For now, the new partnership is limited to tennis shoes, but other categories of footwear by Italian company, such as running and football, as well as apparel may follow. Before a break of about two years, Dunlop's German operations had a long record of distributing tennis shoes: Between 1994 and 2006, it was in charge of selling K-Swiss in both Germany and Austria. In the following three years Dunlop marketed its own footwear through a licensing agreement.

Topics