During the latest New York Marathon, Runner’s World donned a series of awards upon Brooks. One was for “Best Innovation,” related to the brand’s manufacturing technology and its use of a non-petroleum based rubber outsole. Its “Best Buy” award was for Brooks’s Vapor 7 style. The magazine gave its “Brand Blazer” award to Brooks based on a poll of its readers to determine the fastest-growing brand of running shoes among those that they had bought over the past four years.+