E-Commerce & DTC

Under Armour debuts omnichannel presence in the Middle East

2021-05-13T12:54:00

Under Armour is launching an e-commerce platform in the Middle East, in collaboration with two technology partners, Emakina and Fluent Commerce. The American sports company has already more than 30 brick-and-mortar stores in the Middle East region, where it is distributed by Athlocity, including a newly inaugurated flagship store in ...

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