Easton-Bell Sports has signed up Zyro as exclusive distributor for the U.K. and Ireland of the company's Bell, Blackburn, Easton and Giro lines of cycling components and accessories, starting July. Another U.K. distributor, Madison, had been selling Giro, Bell and Blackburn for more than 25 years, while Extra UK had been selling Easton cycling products. Reportedly, the group's previous management transferred Giro to Zyro last January, leading Madison to drop its distribution of the other brands.

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