Ecco has adopted Boa Technology's lacing system for two models of its Ecco Cage range of golf shoes. The system has already been used since 2006 by Footjoy and since 2011 by Adidas Golf.
Related articles
-
News briefsColumbia launches Endor-inspired collection
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
-
News briefsiFIT launches fitness reality series in the US
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
-
News briefsColumbia trolls Flat Earthers
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z