Ecco has signed a sponsorship agreement with a Chinese golf champion, Wu Ashun. The son of a truck driver, he starred in basketball before he learned about golf. He will wear Ecco's hybrid golf shoes and sport the Danish company's logo on his shirts.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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