Ecco Golf is launching the new Golf Street 10 hybrid shoe. The launch marks the 10th anniversary of the introduction of the spikeless golf shoe, worn by Fred Couples at the first round of the Masters tournament in April 2010. That was an important moment in the history of golf shoe design, as golfers realized that it was acceptable to wear spikeless shoes on and off the golf course. Today, Fred Couples is a staff ambassador of the brand. The new Ecco Golf Street 10 model, limited to 700 pairs globally, features an all-new midsole material called Pu Phorene, which is meant to soften impact and increase the rebound properties of the shoe. The Dynamic Traction System of the shoe is said to offer 800 traction angles for grip in all playing conditions. Added design features include bronze detailing on the lace ends, two eyelids and the “Hybrid 10” logo in bronze screen print on the heel. The Ecco Golf Street 10 hybrid shoe, available in white only, comes in a commemorative shoe box.