Eden Park has appointed Tom Wood and Joe Launchbury, who play in the England rugby team, as brand ambassadors, to celebrate the start of the Six Nations Championship. The brand has provided official formalwear to the England rugby team since 2010. From April, Eden Park will run small pop-up retail units in Harrods at the London airports of Heathrow and Gatwick. Additionally, the company is negotiating with Aelia, its duty free partner, for the Glasgow and London City airports, as well as for airports in Rome, Milan, Dublin and Paris. The brand has launched a new “Third Half” collection for spring 2015, which comprises checked shirts, polo shirts, collegiate inspired jackets, casual outerwear, chinos and shorts. Eden Park has 22 own stores in France and 450 stockists globally, and is set to open 10 new franchise stores by the end of the year in Abu Dhabi, Amman, Madagascar, Algeria, China and the Philippines.

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