Fredrik Ekström

Fredrik Ekström

Fredrik has over 20 years of experience in brand strategy, development, and communication from working with active lifestyle brands within sports, fashion, outdoor and food and beverages. Both from agencies and from the brand side – including 6 years as Creative Director and Head of Marketing at Tretorn Europe. Through his company Above The Clouds, he is specialized in progressive lifestyle brands and transforming insights into actions. He helps brands understand global drivers, value changes, and macro trends. How that could be defined into their strategic platform and then turned into a roadmap of actions. He is a dedicated outdoor sports enthusiast with a background from the snow and skateboard industry in Sweden and scuba diving in Malaysia. Today he is a dedicated trail and mountain runner during summer, ski touring and all mountain enthusiasts during winter.