Elan has extended its sponsorship contract with Glen Plake, the...

2016-09-09T00:00:00+01:00

Elan has extended its sponsorship contract with Glen Plake, the popular 51-year-old American freerider, who will act as brand ambassador and continue to participate in its R&D efforts

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Messi and Adidas: 20 Years to El Último Tango

2026-07-15T22:15:00Z By Valentina Giannella

As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
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Skechers builds a motel to pitch itself to football

2026-07-15T16:02:00Z By Valentina Giannella

A brand still associated with comfort footwear is making its case to football not with performance claims, but with a fictional roadside motel and a World Cup-sized cast.
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lululemon's Hamilton series debuts with a golf lesson

2026-07-15T14:22:00Z By Valentina Giannella

lululemon’s debut ‘Rest Day’ episode has Hamilton taking a golf lesson from PGA pro Min Woo Lee, with golf apparel on display.