Elan received the prestigious title of “Most Innovative Brand” of sports equipment in 2012 from the jury of the Plus X Awards. The Slovenian brand, which has already collected several other awards, was one out of 25 brands that were given prizes in as many product categories at a ceremony in Cologne last Thursday night. Adidas Porsche Design got the prize in the footwear segment. X-Bionic won in the apparel segment. Kettler got it in the area of furniture and home accessories. The jury for the awards consisted of more than 130 experts from 32 different countries and a variety of industrial sectors.

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