Eleven employees of Sport 2000 stores in Germany took part in the filming of a 35-second advertising spot for movie theaters. The video shows them practicing their favorite sport, as part of a campaign around the German buying group's new slogan, “Von Sportler zu Sportler” (from one sports enthusiast to another). It's meant to convey the passion that consumers and store employees share, suggesting that it helps the specialist retailer to better serve its customers. The film has being showing in 200 movie theaters all over Germany since Oct. 15.

Topics