Eqpe is a new brand of ski apparel and accessories that has been designated as an official supplier of clothing for the FIS Alpine Ski World Cup when it moves to the Swedish resort of Åre in early February. It has been launched by Skistar, which owns and operates numerous ski resorts in Scandinavia. The Eqpe collection comprises ski jackets, pants, underwear, goggles, socks, buffs and hats for kids, juniors and adults. It is positioned in the medium-priced segment of the market. It will be available for sale at Skistar's concept stores in Åre, Sälen, Vemdalen and Hemsedal, as well as on Skistarshop.com and eqpe.ski for shipping to Sweden, Norway and Denmark.