Erik Mhyren Runs Mountain Force

Erik Mhyren, a veteran of the Norwegian and European sporting goods market who left as manager of Lasse Kjus International last October, is now the chief executive of a new active sportswear company, Mountain Force, set up in Klosters, Switzerland last January. The major shareholder is Peter Jud, well-known in ...

You’ve read your 2 free articles this month

REGISTER  today to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

See what industry leaders read every day

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

 

Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports, C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Already registered? Sign-in here.