Erreà is the new technical sponsor of Italy's Lega Basket Serie A (LBA), the country's professional men's club basketball league and the highest level of the league pyramid. The deal, which will cover the next two seasons, further expands the presence of the sportswear brand in Italian basketball. Erreà is already the first technical sponsor in LBA with five teams: Brescia, Cremona, Pesaro, Pistoia, and Venezia. Erreà will accompany LBA-organized events such the Italian basketball cup, known as Final Eight di Coppa Italia, the Italian Basketball Super Cup and the more recent Next Gen Cup.