Etnies has announced it has reached one million trees in its “Buy a Shoe, Plant a Tree” reforestation program. The Californian footwear brand started the program in 2011, when its owner and chief executive, Pierre-Andre Senizergues, decided to plant a tree in the Costa Rican rainforest for every pair of Jameson 2 Eco shoes sold. In 2012, the program started to expand geographically, and through a partnership with Trees for the Future, an agroforestry nonprofit organisation, the reforestation program has expanded to three continents in five years. To celebrate the recent one-million-tree milestone, the brand is now extending the program with Every Shoe Plants a Tree. For every pair of etnies that is sold in 2015, a tree will be planted in the rainforest. As part of its sustainability efforts, the company is committed to go carbon neutral by 2020.