According to research from the European Sponsorship Association (ESA) and Nielsen Sports, the total value of Europe’s sponsorship market increased by 6.2 percent over the past year from €29.05 billion to €30.86 billion. Sponsorship across Europe returned to pre-pandemic levels in 2023. The total volume exceeded the previous record high of €30.69 billion measured in 2019, prior to the Covid-19 pandemic. The 2024 ESA Sponsorship Market Overview covers sport and non-sport, and both sectors registered an increase in 2023. Sport achieved a record high volume of €21.98 billion, compared with €20.69 billion in 2022 and €20.26 billion in 2019.
The report was produced using Nielsen Sports Market Intelligence. The ESA Sponsorship Market Overview, available exclusively to ESA members, has been conducted annually with Nielsen Sports since 2008.
