Marianne Weinreich, co-founder of the Cycling Embassy of Denmark and Cycling policy expert wil start this year’s specialist program.
Eurobike has released details of “The Eurobike Specialist Program 2025,” a platform for global dialogue on the industry’s future. The 33rd edition of the international trade show is set to take place on June 25–29, 2025, at Messe Frankfurt. The program was launched in cooperation with partner associations CIE, CONEBI, ZIV, Zukunft Fahrrad and VSF.
On “Industry & Start-Up Day” (June 25), Marianne Weinreich, co-founder of the Cycling Embassy of Denmark and an expert in cycling policy, will open this year’s specialist program. Weinreich has been advising cities and municipalities for over 20 years. The Industry & Start-Up Day will focus on market development, digital innovations and transformation.
Read the full story on our sister publication, the Outdoor Industry Compass.
