The partnership marks one of the biggest investments Oman has ever made into sports tourism.

Ironman, the global leader in triathlon and Experience Oman has announced a comprehensive and multi-faceted global partnership which will see Experience Oman become the “Official Global Destination” and Global Premier Partner of the Ironman and Ironman 70.3 Global Series through 2030, as well as receiving naming rights for the Ironman Pro Series beginning in 2026, as well as all Ironman and Ironman 70.3 races in Oman.

2029 Ironman WM in Oman

The partnership marks one of the largest investments Oman has ever made in sports tourism, signaling the power of the Ironman brand to help bring to life Oman’s 2040 vision and become a premier sports endurance destination on the global stage.

As part of the partnership, Muscat, Oman, will host the 2029 Ironman 70.3 World Championship triathlon and become the home of the first-ever full-distance Ironman triathlon in the region, which will take place annually beginning in December 2026.

ironman oman

Source: Ironman

The partnership marks one of the biggest investments Oman has ever made into sports tourism.