Double-digit increase in buyers from Netherlands, Germany, UK, US and France.
The 41st edition of textile trade fair Milano Unica, which was held on July 8-10 at Milano Rho Fiera, recorded a 10 percent increase in international visitors compared to the July 2024 edition. International visitors accounted for 45 percent of the total. The event saw rising attendance figures for visitors from most of the markets, except for China (down 3.5 percent) and Korea (down 14 percent). Visitors significantly increased from the Netherlands (+46 percent), Germany (+33 percent), the UK (+23 percent), the US (+16 percent), France (+14 percent) and Japan (+9.5 percent).
The number of exhibitors (735) also increased from last edition, driven by an 8.7 percent rise in European exhibitors.
The 42nd edition of Milano Unica is scheduled for Jan. 20-22, 2026 at Milano Rho Fiera.
