On December 2 and 3, leading brands and outfitters will meet at ISPO Munich. The event is part of Sport Marke Medien and will discuss new ways to position brands in sports.
More than 220 speakers, including representatives from well-known companies such as Puma, Schöffel, Columbia Sportswear and Lidl, will provide a platform for shaping the future of the sports industry at this international industry summit.
Puma, HYROX and the future of brands in sport
One highlight at Sport Marke Medien will be the presentation by Puma CEO Arne Freundt and HYROX founder Moritz Fürste. They will present how Puma is expanding its brand presence in sport and how HYROX is revolutionizing global endurance sports as a new fitness platform. Well-known brands such as Columbia Sportswear and Erdinger will also present their strategies for brand positioning at endurance events and show how such events strengthen their brands. Stefan Merkt and Stefan Ostertag, CEO & CMO of Schöffel, will explain what makes a successful relaunch and the transformation of a 220-year-old brand.
Lidl presents broad sports sponsorship
As one of the most important players in sports sponsorship, Lidl is now represented in several sports, such as football, handball and cycling. For the first time, Thomas Rohregger (Director Partnerships) and Martin Alles (Member of the Management Board) will be presenting the wide-ranging sponsorship strategy on stage. Among others, Cupra, Allianz, AXA, Dekra, Haix and JobRad will be presenting their innovative concepts.
Fruitful exchange for brands and sponsors
With these and many other exciting panels and discussions, the ESB Marketing Network through Sport Marke Medien offers the ideal platform for brands and suppliers to optimize their positioning in sport. Don’t miss the opportunity to network with the industry’s leading minds and help shape the future of sports marketing!
Further information, the full programme and registration can be found at www.sportmarkemedien.com
