Everlast Worldwide, the British fighting sports brand, has signed its first multi-year equipment and apparel sponsorship deal with a female athlete from the U.K., specifically Northern Ireland. The 28-year-old athlete, Leah “The Curse” McCourt, competes in mixed martial arts with Bellator and trains with Conor McGregor’s striking coach, Owen Roddy, in Dublin. She was the first female MMA fighter to headline a European event.
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
Intelligence, analysis and advice for the global sporting goods industry.
